So the big news of the day is that Oprah will end her long-lived talk show, the Oprah Winfrey Show, in 2011. I know this because my BlackBerry lit up with all sorts of "Breaking News" alerts yesterday afternoon.
Breaking news? Give me a serious break. A fire that injures or kills people would certainly qualify. So would a military coup somewhere, as well as a mudslide that buries the world's last remaining significant eucalyptus tree reserve and threatens a rare community of pygmy koala bears. You know, important stuff that permanently changes our lives could all logically be thought of as breaking news
But this? I risk the wrath of Oprah superfans by saying this isn't news, much less breaking news. And it doesn't rank up there with koala extinction.
She isn't retiring. She isn't disappearing. She's simply taking her brand off of broadcast television and moving it over to cable. There are enough media channels in the universe that anyone who needs an Oprah fix will easily be able to get it after September 9, 2011, when her current show fades to black.
Remember when we all held our collective breath before Jay Leno signed off of the Tonight Show earlier this year? Well, now that he's essentially rubber-stamping the same show at 10 p.m. every night, we've all gone back to ignoring him. Life went on after Jay. It'll go on after Oprah, too.
I've always respected Oprah for trying to improve our world. In a media landscape marked by self centredness and pettiness, she's consistently kept her focus on helping those in need and inspiring the rest of us to follow along. But turning what is essentially a career strategy decision into a cultural milestone smacks of overkill. Can we please get a grip?
Besides, we still have Dr. Phil and Dr. Oz to fill our keep-it-simple, feel-good pipeline of middle-America pablum. Whether we like it or not, her legacy will outlive her show by a long shot.
Your turn: When we take TV too seriously. Please discuss.
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